In these processes of virtualization begin to develop the virtual city, cosmopolitan and consumerist by definition brings with it new ways of conceiving the policy, ethics, entertainment, and everyday life. The virtual city makes society a means and the language of the political advertising.Society becomes support media of advertising discourse. The advertising discourse as the heart of the discourse of the society, given that he radiates from the space originally restricted assigned to advertising, by opening to the whole of society: thus, advertising comes to rival globally political discourse as a single discourse suitable for realizing collective The advertising discourse is not a parody of political discourse but an alternative to this. Quessada appointment. Advertising appropriates public space, and beyond the media space to flood streets, vehicles and t-shirts, that advertising (the part) is taken by the society (the whole).
And it celebrates the consumption as a place cohexion. It is true because that: the process of globalization is not intended as promoting a greater egalitarianism, Lasch (1983) this same does not represent a strengthening of the self but a strategy of survival to social economic and political crises. Individuals invest their efforts in yes same. Beauty, youth, happiness, personal success, are increasingly more claimed as a good. A huge range of new products and services passes to be offered by advertising to an increasingly segmented audience, through which the consumer believes living in a free, pluralistic and democratic society. The education we receive through the image is of emotional, intuitive and thoughtless, character with serious consequences for the development of a critical citizenship. H.
eco. In the environment that we analyze a visual language film leaves little room to critique. The process between modernity and Postmodernity the principles of rhetoric of the Electronic Frontier: loneliness, individualism, the need for inventiveness and even the suggestion of a sense of mission.
